About Us

About Us

Belinda King Creative Productions was founded in 1984 and has been trading as a limited company since 1996.

Starting in Asia, the company rapidly expanded to providing international entertainment to top European venues including Le Sporting Club in Monaco and Casinos Solverde Portugal.

In 2001, we partnered with Cunard Line for the launch of the Queen Mary 2 and established ourselves as industry-leaders, bringing Broadway quality productions to the high seas.

Since joining the cruising industry, our shows have featured aboard Seabourn, Holland America Line, Princess Cruises, Crystal Cruises, Silja Line and most recently, Color Line.

Our strong foundation has enabled us to hold a Tier 5 Grade A-Sponsorship with the British Home Office and our cruise division is compliant under the Maritime Labour Convention (MLC).

In October 2020, we were awarded a grant from the UK Government’s Arts & Culture Recovery Fund – recognising our contribution to culture and the viability of our business.

Cruise Industry

Our productions have featured on 26 different ships across 7 different brands – as well as forming an integral part of launching 9 individual new builds:

  • Seabourn Ovation, Encore, Quest, Sojourn & Odyssey
  • Holland America Line’s Koningsdam
  • Cunard Line’s Queen Mary 2, Queen Victoria & Queen Elizabeth

In the past year, 68 of our shows featured across 11 different ships – including 8 brand new creations.

Consistent Delivery

Internationally recognised for our quality and exceptional attention to detail, we have won various awards including:

  • Travel Weekly Gold Magellan for Best Entertainment, Best Luxury Entertainment and Exclusive Production
  • Cruise Critic – Best Entertainment
  • IoD London Business Awards – Director of the Year
  • As well as features in Forbes Magazine, The LA Times and USA Today

Our casts are renowned for achieving some of the highest scores at sea – consistently reaching guest scores of 9/10 and above.

“An Evening With Sir Tim Rice is hands down the best show we have seen on a luxury cruise ship.”


Our team are highly experienced having trained at top universities including the Royal College of Music, Regent’s Business School, London School of Musical Theatre and Mountview.

Their collective experience includes positions in The Really Useful Group, Cameron Mackintosh Productions, BBC, Channel 4, ITV and Universal Pictures.


Our performers are sourced globally, with regular auditions in London, New York, Hamburg and Kyiv.

In 2019 alone, we offered 112 performer opportunities.

Notable cast members include Ricardo Alfonso (We Will Rock You, Jesus Chris Superstar), Alan Richardson (Chicago), Rosa O’Reilly (Les Miserables, Wicked, We Will Rock You), Lindsay Pearce (Wicked on Broadway, The Glee Project), Kerry Enright (Wicked, Sister Act), Andy Mace (Wicked, The Lion King, Legally Blonde), Roger Wright (The Lion King), Dayle Hogde (Jesus Christ Superstar, Jersey Boys, Les Miserables), Jolan Gidney-Craigen (The Voice), Ellie Ann Low (Les Miserables), Richard Woodford (Starlight Express), Nick Martland (Jersey Boys), Nikki Bentley (Wicked) and Richard Meek (Joseph, The Rocky Horror Show).


Our company does not blacklist and diversity is at the core of our operation. Opportunities are open to all applicants, regardless of race, religion or gender identity.